I had the honor of speaking to a group of innovators in Mexico City at Telmex's  innovation lab, TELMEXhub. You can watch the presentation yourself (it's in English).

Crafting a Culture of Innovation

12 January 2017
TELMEXhub, Mexico City, Mexico

One of the more dangerous myths is that innovation is all about new ideas. While they are important, ideas are often the easy part. Innovation requires implementation, the part of the equation companies struggle with the most. The truth is innovation requires change, and change comes down to culture.